The company’s board of directors will consider and approve the vision, mission, strategy, and business plan of the company, its subsidiaries, and affiliates, with a new vision set every three years. This is to guide business operations that align and adapt to rapidly changing economic conditions, environmental contexts, social factors, and surrounding elements (Integrated Business Acumen and Resilience). The focus is on achieving sustainable growth while balancing the returns for all stakeholders, both quantitatively and qualitatively. This includes covering all business processes with a commitment to environmental responsibility and social governance under the ESG principles (Environmental, Social, Governance Business Conduct). Policies, missions, and operational standards are established throughout the real estate development process, particularly regarding reducing environmental and social impacts. This begins with site selection and project design that emphasizes utilizing the potential of the land and selecting environmentally friendly materials (Passive and Environmental Friendly Design, Material, and Construction for Sustainable Project Development) and extends through construction, marketing and sales, delivery, and community care, all while being accountable throughout the real estate business development journey. This operation is driven by the LPN Way, shaped by over 35 years of business experience.
Vision for 2024-2026
A commitment to creating balance in all competitive dimensions through the development of products, processes, and organizations that prioritize customers and stakeholders to foster sustainable growth and long-term value.
Corporate Mission for 2025
| Shareholders SUSTAINABILITY | Efficiently manage financial resources to enhance returns for shareholders. |
| Customers LIVABLE SOCIETY | Create a quality society that is “livable” with care, understanding, and respect for differences. |
| Society and Environment COMPLIED WITH ESG GOALS | Minimize environmental impacts at all stages of operations by using resources efficiently, promoting recycling, and strictly adhering to ESG principles. |
| Business Partners SUSTAINABLE GROWTH | Promote growth through collaboration with business partners whose vision and goals align with the organization, along with appropriate funding sources and a commitment to mutual success. |
| Employees SMART & COMMITTED WORKFORCE | Develop employee capabilities to be skilled and resilient through knowledge, skills, and responsible work practices. |
LPN WAY: MOVING THE ORGANIZATION TOWARDS SUSTAINABILITY
LPN Way comprises two milestone values i.e.
“continuous development” and “respect for stakeholders”. The seven components of the values are “C-L-A-S-S-I-C” which is integrated into the operation of the Company and is adhered to by all segments of the Company. It has been developed into the organization values (LPN Values) and LPN Way with an aim to achieve the goal of the operation both in terms of quality and quantity and to drive the Company towards “Sustainable Development”.
C - COST WITH QUALITY
The project management which realizes the importance of the careful utilization of resources and the efficiency of project management which focuses on the reduction of direct costs and hidden costs as well as the reduction of extra expenses in all departments without affecting the planned target and quality.
L - LATERAL THINKING
The new way of thinking that is flexible and different without any fear of obstacles in order to improve, change, develop and create new products and services. The implementation and assessment of the new process must be possible. The aim is to add value to the products and services as well as the growth of the organization.
A - ALLIANCE
The way of treating long-time and trustworthy business alliances with trust and fairness with the willingness to collaborate and develop the work continuously as if being in the same organization for the achievement of a common goal.
S - SPEED WITH QUALITY
The focus on the development of the working and problemsolving process that is quick and attentive to details for the quality of the work and the completion before deadline to be one step ahead of others.
S - SERVICE MINDED
The care for all groups of customers at all times by putting ourselves in their shoes and showing willingness and enthusiasm to provide full services that exceed their expectations in order to add value to services and create good impression.
I - INTEGRITY
The action towards the
organization and related
business partners which
is honest, responsible,
transparent, fair and ethical
at all times.
C - COLLABORATION
The sense of collaboration
from staff at all levels in the
operation or activity of the
Company for the achievement
of the common goal.
