Image or Reality ???

Doing business nowadays must certainly emphasis on not only product and service development but also image creation. Many companies launch various strategies to grab market share and win consumers' hearts persistently. They have to spend a lot of money for media buying in order to make the goods and service to be in demand.

For property sector, you may think it is the practice recommended by marketing theory in text books that developers must set large budget and find any top advertising agency to help build brand image. I, however, have different opinion because it is not at all a fixed formula of LPN Development Public Company Limited. As I remember along my working life, LPN significantly has different concept from other developers. We, all executives and other employees, are indoctrinated along the past 20 years. Besides, condominium construction and quality home transferred to customers we also concentrate on standard of living development in the community where we manage by heart and treat them like members of the family. The management is directed by the executives and operated by staff from each department covering all concepts; facility management, budget management, life quality management, environment concern, security management to build a vibrant community with the vitality and bond eventually. From our experiences, we're certain that the community management , which is focused on standard of living development, is a complicated task because we need to figure out how to manage and promote awareness and understanding into a state of unity in the community inhabited by over thousand people, which the concept of living in the condominium is an all-round view requiring all cares from residents. Therefore, it's necessary to operate by the professional firm, which LPN realized this significant issue at all times. Lumpini Property Management Co.,Ltd. or LPP was then organized in 1992 for a mission of the community management. This became an outstanding concept among real estate developers. Also, it contributes to brand loyalty that the customers always recognize LPN in the first hand when they think about condominium. It becomes the buzz marketing, which LPN is among few brands the customers recommend to their friends. During the 1997 economic crisis, I was very thankful for many customers urging others, who were reluctant to buy the houses, to make a decision, citing various advantages of LPN. If asked what the company's brand creation is, I could say that it is ‘sincerity and determination to create happiness for our customers in every range of ages and generations'. Every touch the customers receive becomes value added in our working process. It is the real happiness of inhabiting.

In the past, ‘worthiness and liquidity like Toyota, which produces mass products with good quality and uniformity, would be the first notion that general people thought about LPN.

In the present and the future, I could say that the first idea of the customers they think about LPN is Real Pleasure of Living.

I think that the later one is persistent, firm and magnificent. It is the truth of life that is more enjoyable and delightful. It is the reality we can experience from the true life.